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GPPCMA Education Day

September 14, 2017 @ 8:30 am - 3:15 pm EDT

Join us for “GPPCMA’s Education Day: 21st Century Meetings” to learn about the future of meetings, and how you can be prepared for the changes ahead. Hear from leaders in the meetings world as they discuss what challenges lie ahead in the hospitality industry. Find out how to more effectively utilize your customer data to create meaningful meeting products. Understand the current U.S. political environment and how we can be better prepared for the volatility in the years to come. Come and see the latest apps and technology to make you a better employee and meeting manager. Click here to register today!

8:30am – 9:30am, Registration & Breakfast

9:30am – 9:45am, Welcome

9:45am – 11:15am, General Session, 21st Century Meetings Panel
Live meetings are quickly changing and evolving, and we need to be prepared for meetings in the 21st century. Learn where meetings are going in the future, and what challenges we need to prepare for. Hear from a dynamic panel of both vendors and planners about their vision of the future, and how we can be ready to address the changing landscape.
Learning Objectives:
-Identify the challenges facing the meetings industry in the 21st century.
-Determine how you can better prepare for the changing hospitality landscape.

11:15am – 11:30am, Break

11:30am – 12:30pm, Breakouts
Session 1 –  Data Utilization: What the Heck do I do With all of These Numbers?
Every day, we are collecting data about our customers. Whether it’s registration data, things people are interested in, what they’ve purchased, and even whom they talk to, we know so much about our customers. We have mountains of data to look at, but the real question is” what the heck do I do with all of these numbers?” This session will answer that question, help you to start to interpret that data, and make changes that benefit your customers. We’ll look at data utilization from the perspective of a hotel, exhibit manager, and show manager.
Learning Objectives:
-Identify ways to change your meeting products to adapt to the needs of your customers, based on the data that you collect.
-Determine how you can use data to drive the decision making at your organization, especially around meeting operations and design.

Session 2 – Hospitality Industry and Today’s Political Environment: How the Industry Can Change with a 2am Tweet
There are many ways we can describe today’s political environment, but we can all agree that it is changing and evolving at an extremely fast pace. The hospitality industry is certainly affected by this political environment and this session will shed some light on some of the challenges we face as an industry. Learn how this volatility can affect your meetings and understand the economic impact that this political uncertainty has on the industry.
Learning Objectives:
-Describe the current political environment and its effect on the hospitality industry. -Explain the economic impact of some of the decisions being made, and how that volatility can cause challenges in the hospitality industry.

Session 3 – Using Technology to Make a Better You in the 21st Century
Overwhelmed by the number of apps that can help you stay organized or book your flight? Need a primer on how to use your phone for more than checking email and catching up on Facebook? With all this technology at your fingertips, learn how to maximize your use of the tools available to make you a more informed and efficient employee, especially when it comes to managing meetings.
Learning Objectives:
-Discuss different apps to help increase your productivity.
-Identify new pieces of technology that can help you manage your meetings more efficiently.

12:30pm – 1:30pm, Lunch
1:30pm – 2:30pm, Repeat of Breakout Sessions 1, 2 and 3
2:30pm – 2:45pm, Break
2:45pm – 3:15pm, Wrap-Up & Key Takeaways

Special thanks to our sponsors and host!
Tourism Vancouver – Event Sponsor
PSAV – Speaker Sponsor
Travel Alberta – Speaker Sponsor
Harrah’s Philadelphia – Host

Click here to register today!

To see who’s attending, click here.

The GPPCMA Community Service Committee will be hosting a School Supply Drive again this year to support our local teachers during Education Day. Last year’s drive was extremely successful and received an overwhelming response. Join us on Thursday, September 14th as we strive to surpass last year’s efforts in benefiting our local teachers.

With many teachers digging into their own pockets for school supplies, we want to do our part to help make sure that our children have the essentials to learn and succeed at school. If you are unable to purchase brand new items, schools use many non-traditional items as supplies, too. Start looking around your office. Planners, what are you going to do with all those leftover legal pads from your conferences? What about those pens with outdated logos and conference dates?
Click Meet our Teachers – 2017 School Supply Drive_b to learn more about the teachers we will be helping with this year’s donations.

Please help GPPCMA help our schools. Supplies needed include:

Backpacks (in high demand)
Binder Dividers
Chalk (White and Colored)
Colored Pencils
Composition Books
Computer Paper
Dry Erase Markers and Erasers
Duck Tape
Erasers (Large)
Folders (Two-Pocket)
Glue/Glue Sticks
Graph Paper
Ink for Printer (HP 60)
Looseleaf Paper
Lysol Wipes
Paper Clips
Pencils (#2)
Pencil Cases
Pencil Sharpener
Pen Sharpener for Class (High Volume Classroom Use)
Prizes for Incentives
Poster Boards
Reading Books
Theme Paper
Tissue Paper



September 14, 2017
8:30 am - 3:15 pm
Event Categories:
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Registration System URL


Harrah’s Philadelphia
777 Harrah's Blvd
Chester, PA 19013 United States
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Erica KeagyGPPCMA Education Day