Harnessing AI for Event Innovation

Please join us for an education meeting and networking reception on Thursday, October 24, 2024, at ASTM International.

Agenda:
2:30pm-3:00pm: Registration
3:00pm-4:45pm: Program
4:45pm-6:00pm: Networking Reception

Click here for a quick link to register.

This dynamic workshop, presented by Christine Cleaver, M.Ed., School of Sport, Tourism and Hospitality Management, Temple University, Associate Professor of Instruction – Event and Entertainment Management, is designed to equip participants with the knowledge, hands-on skills, and ethical insights needed to unlock the power of Artificial Intelligence (AI) in the events industry. With a balanced mix of theory and practical exercises, the session aims to demystify AI while providing tangible tools to improve efficiency and customer experience.

Participants will gain firsthand experience with cutting-edge AI platforms and explore real-world applications that not only automate repetitive tasks but also elevate customer interactions to new levels of personalization and satisfaction. The session will also foster a community of responsible AI practitioners, guiding attendees through ethical frameworks for responsible AI use in events.

Learning objectives and takeaways:

1. Efficiency Through Automation:
   • Explore how AI can automate repetitive tasks, allowing event professionals to shift focus to higher-value activities like customer experience enhancement and strategic initiatives.
2. Hands-On AI Application:
   • Engage with AI tools and platforms such as ChatGPT, Spark, and Canva. Participants will build and implement simple AI models, applying them directly to event management tasks.
3. Elevated Customer Experience:
   • Learn how AI can be harnessed to personalize and enhance customer interactions, creating superior customer experiences that drive brand loyalty and event success.
4. Ethical AI Deployment:
   • Understand key ethical considerations in AI usage, from governance to responsible practices, ensuring that AI deployment aligns with industry standards and ethical frameworks.
5. Real-World Insights:
   • Study industry-specific case studies that demonstrate AI-driven innovation in various sectors, providing inspiration and practical examples of AI’s transformative power.
6. Collaborative Learning:
   • Participate in group activities and networking opportunities that build a community of AI-savvy professionals, encouraging collaboration and knowledge exchange.
7. Actionable Takeaways:
   • Leave the session with actionable insights, ready to implement AI-driven strategies in both personal and professional contexts, transforming your approach to event management.

Directions & Parking:
Thank you to ASTM International for hosting this meeting. ASTM International is located at 100 Barr Harbor Drive, West Conshohocken, PA 19428. Complimentary, onsite garage parking is available. ID is required to enter the building.

Registration Information:

• Membership in the PCMA Greater Philadelphia Chapter is not required to attend. Guests are welcome.
• If you are not a member, click here to learn more about membership.
• If you are a member of PCMA, but not a member of the Philadelphia Chapter, please contact [email protected] to add the Philadelphia Chapter to your account. The cost to add a chapter to your membership is $30.00.
• Early registration closes on Sunday, October 20, 2024, 11:59pm. After that, only onsite registration will be available beginning at 2:30pm on October 24, 2024.
• If you are a planner in need of financial assistance in order to attend this event, please contact [email protected].
• Click here to register or click on the blue button below.

Education Credit: PCMA has been approved by the Events Industry Council (EIC) as a Preferred Provider of the above-listed continuing education course, which qualifies for CMP continuing education credit. Determination of continuing education credit eligibility or Preferred Provider status does not imply EIC’s endorsement or assessment of education quality. If you plan to claim education credit, please register for this meeting with the same email associated with your EIC account. You will receive an automated message to claim credit after the meeting when the final attendee roster is uploaded to the EIC.

Accessibility: ASTM International is accessible. If you need additional accessibility services or have questions, please contact  [email protected].

A Note from the Community Service Committee: At this event, we will be collecting donations for Family Promise of The Poconos. Family Promise provides emergency shelter, meals and support to at-risk and homeless children and their families in Monroe and Pike counties through a collaborative network of community agencies and volunteers. Family Promise transforms the lives of families experiencing homelessness because everyone deserves a home. Requested donations include: toilet paper, paper towels, cleaning supplies, shampoo, conditioner, toothpaste, body wash, and baby wipes.

Thank you to our host and sponsors!